We all have different lives and eat differently, and as portions have grown significantly over the last 40 years, so has our sense of what is normal. Now a new resource, the ‘Eat for You’ consumer education campaign and toolkit is aiming to provide guidance on figuring out how much to eat within each food group – consistent with USDA’s MyPlate — while highlighting ways to factor in nutrient density in one’s choices.
The campaign and toolkit was developed by Georgetown University’s Business for Impact’s Portion Balance Coalition (PBC), a multi-sector collaborative with representatives from public health, industry, non-profit, academia, and government working together to identify, co-develop, and implement demand- and supply-side portion strategies and innovations in support of a healthy lifestyle. Compass Group is proud to have been part of the PBC and development of this framework and tools. The PBC defines portion balance by taking three factors into account:
• Volume or size of the food and beverage portions.
• Proportionality or variety of food.
• Quality or nutrient density: foods rich in nutrients and vitamins.
Eat for You also takes other factors into account such as cultural diversity by featuring examples of ethnic foods in its visuals and with budget consciousness in mind, It also incorporates scientific evidence in some of its tips.
The Eat for You campaign’s customizable toolkit for nutrition educators includes
Education Materials – Ready to use educational resources and the flexibility to customize materials for different audiences and uses (e.g., in a classroom, online, or at a community setting). Educational program materials include videos (modular and full versions), static images, and suggested scripts.
Communications/Social Media – Social media graphics and captions, including animated gifs. The materials can be customized by adding your messages to captions. Assets are optimized for Instagram but can be used on any platform.* This toolkit includes some content in Spanish.
Marketing Posters – Printable posters to reinforce portion-related education efforts.